‘We are seeing quick commerce as a good opportunity’

Cycle Pure Agarbathi, the flagship brand of Mysuru-based 77-year-old NR Group, is the biggest player in the incense stick market, which is estimated to be around Rs 8,000-10,000 crore. Its annual revenue, according to Tracxn, stood at Rs 1,150 crore in FY24. In an interaction with Uma Kannan, Cycle Pure Agarbathi MD and Managing Partner NR Group, Arjun Ranga, who is the third-generation entrepreneur, said digital presence is now extremely important and that prayer as an opportunity is bigger in digital and ecommerce. Edited excerpts: