Myntra expands the ‘Rising Stars’ programme to back D2C home brands

Online fashion retailer Myntra has unveiled Myntra Rising Stars (MRS) Home Edit, a strategic expansion of the platform’s Rising Stars programme, aimed at nurturing innovations by homegrown D2C brands that are transforming the way India shops for its living spaces.

As lifestyles continue to evolve, customers are increasingly investing in their homes—seeking personalisation, style, and innovation. Myntra said homegrown D2C brands are rewriting the playbook on design-led innovation. They are reimagining category experiences, blending form and function with a deep understanding of evolving personal lifestyle choices.