iPhone 17 series may see major price hike, as Apple considers raising smartphone prices; Here’s why

Apple is planning an increase in the prices of its upcoming fall iPhone series, aiming to align this move with the introduction of new features and design modifications, as reported by the Wall Street Journal on Monday, referencing sources familiar with the situation.

Shares of the company experienced a 7% rise in premarket trading. The company is keen to prevent any perception that the price hikes are a result of U.S. tariffs on imports from China, where the majority of Apple products are manufactured, according to the report.