Samsung TV sales cross ₹10,000 cr in 2024, aims double-digit growth led by premium segment

Consumer Electronics major Samsung, whose TV sales crossed the ₹10,000-crore mark in 2024, is looking for a double-digit growth this year driven by premiumisation with increase in the number of large screen size sets and by democratising new age features as AI technology, a company official said. The company now aspires to corner around one-third of the Indian TV market, where the growth is led by the premium segment, which is 55 inches and above screen size, said its Senior Director and Head of VD Business, Viplesh Dang.