Zillion partners with PayU to expand loyalty coin usage across merchant network

Zillion, a multi-brand consumer loyalty platform, has entered into a partnership with payments service provider PayU to allow customers to earn and redeem Zillion Coins across PayU’s merchant ecosystem.

The integration means that users making qualifying purchases on PayU’s checkout platform will automatically accumulate Zillion Coins—reward points that can later be used for discounts or benefits across Zillion’s partner brands. Customers will also be able to redeem these coins directly at checkout, turning loyalty rewards into instant savings.