Visa CEO Says AI Shopping to Push Advertising, Payments to Adapt

(Bloomberg) — Visa Inc. Chief Executive Officer Ryan McInerney said advertising will be forced to evolve as shoppers turn to artificial intelligence agents to help them browse products and make purchases.

The payments company is enabling AI agents to do just that — cutting down the time and energy consumers spend on finding and paying for the ideal item or service online, Visa said in a statement Wednesday. It’s collaborating with Anthropic PBC, Microsoft Corp., OpenAI Inc. and other AI firms on the product launch.