Samsung overtakes Apple to lead global smartphone market in Q1 2025: Canalys Report

Samsung has once again beaten Apple to claim the top position in the global smartphone market for the first quarter of 2025, according to the latest data from market research firm Canalys. The South Korean tech giant captured a commanding 20 per cent share of the market, shipping 60.5 million units between January and March this year.

The modest 0.2 per cent year-on-year growth in global smartphone shipments during Q1 2025 signals continued caution among vendors, who appear to be focusing on maintaining healthier inventory levels amid shifting market dynamics. A total of 296.9 million smartphones were shipped globally during the period.