Meta launches ChatGPT rival: New Llama 4-powered AI app offers voice and personal touch with a social side

Meta has launched a new standalone AI app powered by its latest language model, Llama 4, offering users a more personal and voice-driven digital assistant experience. The app, now available in select countries, marks Meta’s first major step towards building an AI that is not only conversational but also more deeply integrated with its family of products including WhatsApp, Instagram, Facebook and Messenger.

Voice Conversations Take Centre Stage