India’s App Store ecosystem powers Rs 44,447 crores in developer sales, driving global growth

A new study conducted by Professor Viswanath Pingali from IIM Ahmedabad reveals that the App Store ecosystem in India generated Rs 44,447 crores ($5.31 billion) in developer billings and sales in 2024, with more than 94 percent of earnings accruing solely to developers. Apple published the study, highlighting the vast business opportunities and global reach provided by the App Store.

App Store ecosystem in India: Key findings