‘We don’t push, spam or track’, claims Zerodha CEO Nithin Kamath as he calls other apps ‘unusable’

Zerodha CEO and founder Nithin Kamath slammed the pervasive nature of ‘most apps today’ for harvesting users’ data without consent. Taking to microblogging platform X, Kamath wrote “Most apps today have become unusable. They bombard users with irritating notifications, spam messages, and dark patterns, and many are downright scammy.” In the post, he also highlighted how some of these apps track usage across other apps. “What’s truly disturbing is that some apps track usage not just within their own environment but across other apps too. This means your most personal data is being harvested without your consent and sold to companies for shady targeting purposes,” he wrote.

Kamath also emphasized how the Zerodha app is ‘different’ from most apps. He claims that Zerodha only requests “app permissions that are genuinely necessary for functionality.” He further stated “We don’t send unnecessary push notifications, messages, or emails.