Experts call for responsible use of Artificial Intelligence in PR

BHUBANESWAR : The Public Relations Society of India (PRSI), Bhubaneswar Chapter, on Monday observed the National Public Relations Day 2025 at IIT-Bhubaneswar campus, with intellectuals and experts deliberating on ‘Responsible Use of Artificial Intelligence: Role of Public Relations’ for fighting misinformation.

IIT-Bhubaneswar director Prof Shreepad Karmalkar said, Technology, especially AI, is only as ethical and effective as the intent behind its use. “As custodians of communication, PR professionals carry a deep responsibility not just to inform, but to influence ethically.