From Messi to Trump, AI action figures are the rage

PARIS: The latest internet obsession is one impossible to escape on social media: images of well-known figures in plastic toy packaging alongside evocative props… welcome to the meme of AI action figures.

The figurines aren’t real, but thanks to ChatGPT’s new image generator they look genuine, and they are flooding platforms from TikTok to LinkedIn.

There, you’ll see a “toy” image of football star Lionel Messi alongside a ball and trophies, or a caricature of US President Donald Trump alongside a MAGA cap and a sign reading tariffs.