Quick commerce’s private labels zero in on specific categories

Private labels have penetrated high-margin categories across quick commerce platforms, though the track record has not been as successful in other product segments.

Staples, packaged foods, and home cleaning products, for instance, are seeing greater traction, according to Rishav Jain, managing director and Lead – retail practice at Alvarez & Marsal, who says they contribute anywhere between 8% and 40% to category sales.