Google removes over 247 million harmful ads in India in 2024; financial scams top violation list

In a bid to keep the digital ad ecosystem clean and credible, Google removed 247.4 million ads and suspended 2.9 million advertiser accounts in India in 2024 for violating its advertising policies, according to the company’s annual Ads Safety Report.

Leading the list of policy violations were ads related to financial services, followed by trademark infringements, abuse of the ad network, misuse of personalized ads, and gambling and games. The data highlights growing concerns around online financial scams and brand misuse in India’s rapidly expanding digital economy.