Deepfake PM Rahul Gandhi and 50 million robocalls: AI influence on Lok Sabha election 2024 campaign revealed

On 18 December 2023 — about four months before the 2024 Lok Sabha Elections — Prime Minister Narendra Modi used a real-time artificial intelligence-based tool—‘Bhashini’—during his address at Kashi Tamil Sangamam in Varanasi – his parliamentary constituency in Uttar Pradesh.

Modi referred to the technology a ‘new beginning’ in simplifying his communication with the public. ‘Bhashini’ was tailored to serve the Tamil-speaking audience specifically during the event in Varanasi. It operates as an AI-driven language translation system facilitating conversations among individuals speaking different Indian languages.