Musk’s closeness to Trump benefits X: Government news, advertisers boost social media firm

The social media platform has experienced a return in advertisers and new exposure as an official source of government news.

On a recent Thursday, journalists cramming into the White House press briefing room saw an unfamiliar face in a rotating seat designated for new media.

It was occupied by John Stoll, who had recently been appointed head of news at X, the social platform owned by Elon Musk.