Swiggy launches Maxxsaver to push for bulk orders

Food delivery major Swiggy has rolled out a new savings feature called Maxxsaver on its quick commerce platform Instamart, offering customers automatic discounts on purchases of ₹999 or more.

The move comes a few months after rival Zepto launched its own version of a high-value savings tool called Super Saver. However, unlike Zepto’s opt-in feature, Maxxsaver is embedded directly into the Swiggy app and is automatically applied at checkout when the cart value threshold is met.