India becomes world’s second-largest e-retail market, but growth slows to 10-12%

India’s e-retail market has reached a major milestone, overtaking the U.S. in 2024 to become the second-largest online shopping market globally. With 280 million online shoppers, India now trails only China, which boasts a staggering 920 million digital buyers. However, despite this impressive achievement, the industry’s rapid expansion has hit a speed bump.