Wavemaker, Spark Foundry, PHD lead India’s media agency rankings in 2024: COMvergence

Mumbai: Wavemaker, Spark Foundry and PHD topped the list of India’s best-performing media agencies in 2024, according to the COMvergence 2024 New Business Barometer. Among holding groups, GroupM led by a wide margin, followed by Omnicom Media Group and Publicis Media Group.

COMvergence, an global independent research firm, tracked 157 account moves and retentions in India last year, with estimated media spends of $1.1 billion. Local pitches made up 62% of this total—consistent with the 60% global average.