Meta considers subscription model for Facebook in UK after nod to stop targeted ads based on ‘personal data’

Meta is contemplating a subscription model for Facebook users in the UK after agreeing to stop targeting a campaigner with ads based on her personal data. The tech giant explained that Facebook and Instagram are “free for British users due to personalised advertising,” according to a report by PA Media.

This follows Meta’s agreement to cease targeting ads at human rights campaigner Tanya O’Carroll, who had filed a lawsuit against Facebook over its collection of personal data. The Information Commissioner’s Office (ICO) stated on Saturday that Meta was “processing Ms. O’Carroll’s personal data for direct marketing purposes.”