Govt partners with Meta on digital consumer protection initiative

The Ministry of Consumer Affairs on Tuesday announced a partnership with tech company Meta to launch a consumer awareness campaign called “Be an Empowered Consumer” aimed at enhancing digital literacy and protection for online consumers.

The initiative, unveiled by Consumer Affairs Minister Pralhad Joshi and Meta’s Chief Global Affairs Officer Joel Kaplan, will operate under the government’s existing “Jago Grahak Jago” (Wake Up Consumer) campaign framework, an official statement said.