Segwise Launches a Creative Analytics AI Agent for Mobile Marketers, Expanding Its Offering as an AI-first User Acquisition Platform

Bangalore (Karnataka) [India], March 13: Segwise, the AI-first User Acquisition platform, announced today the launch of Creative Analytics and Insights as part of its fast-growing UA platform. The Creative Analytics AI Agent uses multimodal AI to help mobile game and app publishers understand precisely how different elements of their ad creatives-such as Backgrounds, Calls-To-Action, Characters, Emotional Hooks and more-are driving creative performance, so that they can optimise their creatives for better return on ad spend.