Pricey Starlink to target niche customers in India

NEW DELHI: Elon Musk-led Starlink may target niche customers in India due to its pricing, which is significantly higher than the services provided by Bharti Airtel and Reliance Jio.

According to a report by Bernstein, Starlink’s satellite technology offers advantages in remote areas but its high cost and potential speed variability make it less attractive to consumers in urban and semi-urban regions, where Airtel and Jio provide affordable and reliable broadband services.