Homegrown wearables maker Noise expands into UAE

New Delhi: Homegrown wearables maker Noise is expanding outside India, starting with the Middle East market in partnership with Dubai-based distribution company Lime Concepts. The company will be selling its premium lineup of products, including the recently announced Noise Master Buds, Pro series smartwatches, and the Luna smart ring in the UAE at Virgin Megastores across the country, a top company executive said.