The Internet isn’t always kind to women- Snitch’s Women’s Day campaign flips the script

Fashion brand Snitch has launched a bold Women’s Day campaign tackling online misogyny. Through a social experiment, the campaign makes men experience the unsolicited and objectifying comments women face daily, forcing them to confront the emotional impact of digital harassment.

The campaign video captures real-time reactions as men read these comments, believing them to be directed at themselves. Their discomfort highlights the power of words and the need for more respectful online spaces.