Blinkit, Zepto hike commissions to boost revenue amid tough competition

Quick commerce platforms Blinkit and Zepto are revising their commission structures to enhance revenue amidst growing competition and a focus on profitability.

Zepto has been gradually increasing commissions on both users and brands to improve its unit economics. Meanwhile, Blinkit has transitioned to a variable commission model for brands and sellers, according to a report by The Economic Times.