How Jeff Bezos is bringing ‘Amazon’ to his rocket company Blue Origin

Jeff Bezos is reportedly injecting a dose of Amazon’s hard-driving culture into his space venture, Blue Origin, as he seeks to revitalise the company and close the gap with Elon Musk’s SpaceX. According to a report, Bezos has taken a more active role in reshaping Blue Origin’s internal environment, bringing in Amazon executives and implementing policies similar to those at the e-commerce giant.

As per a report by Financial Times, Bezos brought Amazon’s tough tactics such as longer working hours and more ambitious goals, to Blue Origin in a bid to catch SpaceX.