Why Delhi HC order on BHPC trade mark sets a significant precedent

Intellectual property (IP) protection has long been a concern in India, primarily due to a lack of awareness and abuse by unscrupulous businesses. The Thursday ruling by the Delhi High Court in favor of Lifestyle Equities, the brand owner of “Beverly Hills Polo Club” (BHPC), has set a significant precedent. The court ordered Amazon to pay ₹340 crore (approximately $39 million) in damages for willful trademark infringement.