‘Realize’ the future? Taboola’s big bet to outdo search and social ads

Taboola, known for its native advertising network, has launched Realize, a new platform aimed at performance advertisers looking beyond search and social media. This marks a shift in Taboola’s strategy, moving beyond its traditional ‘bottom of article’ ad placements to a broader digital advertising space.

Expanding the performance advertising market

Realize is designed to help advertisers achieve better results by leveraging Taboola’s AI-driven data and ad inventory across publishers, apps, and OEMs such as NBC News, Yahoo, Xiaomi, and Samsung.