Answering the call of Maha Kumbh: Event saw 20 million mobile users per day
By
CS Mathew
Mumbai: The Maha Kumbh, which has earned for itself the sobriquet of the greatest spiritual congregation on Planet Earth, saw nearly 20 million devotees joining the Prayagraj mobile grid daily through the six-week period, potentially boosting average revenue per user (ARPU) in the fourth quarter for India’s top telecom companies .