Verifiable parental consent may cost Rs 1 crore annually to firms: CUTS

The implementation of the verifiable parental consent mechanism under the Digital Personal Data Protection (DPDP) Act is estimated to cost around $35,000 (Rs 30 lakh) for infrastructure and up to $120,000 (Rs 1 crore) as annual operational expenses for firms, according to a report by Consumer Unity and Trust Society (CUTS) International.

CUTS said its analysis is based primarily on providers’ costs in the UK, the US and Europe. These regions already have laws mandating verifiable parental consent without prescribing specific technological tools.