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    Business StandardITNewspapers

    Indian ITeS Industry and GenAI Conundrum as adoption remains under 40%

    Binu Mathew
    By Binu MathewFebruary 25, 2025

    India’s IT enabled services (ITeS) industry is at a defining crossroads. While generative artificial intelligence (GenAI) could be India’s next trillion dollar opportunity, Indian developers have to adopt it for this to happen.

    According to a study, despite over 80 per cent of developers recognising GenAI’s benefits, adoption lingers below 40 per cent.

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