iPhone 16e may not see major sales take-up soon

Apple’s latest entry-level iPhone 16e is not expected to see a major take up in sales anytime soon in the country as users will continue to prefer flagship models such as iPhone 15 or iPhone 16, which are trading at minimum mark-up and offer better features, according to analysts.

On Wednesday, Apple launched iPhone 16e, a refresh to its early affordable iPhone SE. In India, iPhone 16e (128 GB) price starts at Rs 59,900. In comparison, iPhone 16 price in India after discounts comes at around Rs 73,000 for 128 GB variant, whereas iPhone 15 price comes at Rs 62,000.