‘Technology, creative services go hand in hand’

Media company Prime Focus this week announced that one of its units, Brahma, would acquire London-based AI content firm Metaphysic in a deal valued at $1.43 billion. Brahma is part of DNEG, a visual effects and animation firm, which was acquired by Prime Focus in 2014. In a conversation with Viveat Susan Pinto, Prime Focus founder and global CEO of DNEG, Namit Malhotra, spelt out his strategy with the latest acquisition and the way forward for the group. Edited Excerpts: