Digital Advertising Rankings: Amazon maintains lead, but Google loses steam – Top 10 players ranked

Amazon Online India maintained its leadership as the top advertiser in 2024, while Google saw a notable decline, dropping from fourth place in 2023 to ninth, according to a report by TAM AdEx. More than 155,000 advertisers were active on digital platforms this year, with Amazon. In securing a 3% share of ad impressions among the top 10 brands. Additionally, four new entrants made their way into the leading brand rankings, including two under Amazon Online India.