Temu, Shein targeted as EU cracks down on unsafe ecommerce imports

Chinese online marketplace Temu and fast-fashion retailer Shein will be liable for the sale of unsafe and dangerous products on their platforms, the European Commission said on Wednesday as part of a crackdown against the flood of cheap ecommerce imports into the European Union.

The EU executive also said it would coordinate a joint investigation by the Consumer Protection Cooperation (CPC) Network of national consumer authorities into Shein based on suspicions that the company infringes EU consumer protection rules.