Shein India data to remain here, to sell products manufactured by Reliance Retail arm

The new Shein India app, which went live last Friday, has products which are manufactured, marketed and sold only by Nextgen Fast Fashion, a fully owned subsidiary of Reliance Retail Ventures Ltd.

Nextgen manufactures these products on the Shein India platform through a wide network of Indian manufacturers, in which most of which are MSMEs (micro, small and medium enterprises), according to an industry insider.