Shein India data to stay local, to sell Reliance Retail-made products

The new Shein India app, which went live last Friday, has products which are manufactured, marketed and sold only by Nextgen Fast Fashion, a fully owned subsidiary of Reliance Retail Ventures Ltd.

Nextgen manufactures these products on the Shein India platform through a wide network of Indian manufacturers, in which most of which are MSMEs (micro, small and medium enterprises), according to an industry insider.