Ambani’s Reliance Retail brings Shein back to India after 2020 app ban
By
Binu Mathew
Reliance Retail has launched an app in India to sell fashionwear from China’s Shein under a licensing deal, almost five years since Shein’s app was banned in the country after getting caught up in a diplomatic tussle.
Reliance, owned by billionaire Mukesh Ambani, launched the app on Saturday morning, said a person with direct knowledge of Reliance’s launch plans. The firm did not announce the launch.