Google releases Meridian, an open-source Marketing Mix Model, to public

Google has made its marketing mix model (MMM) platform Meridian freely available to all marketers and data scientists as open-source software, the company announced today. The release includes a new partner program featuring over 20 certified measurement partners to support implementation.

Meridian aims to help businesses better measure marketing performance across channels in today’s complex consumer journey, where people often simultaneously stream, scroll, search and shop.