Flipkart may enter astrology space with this acquisition

Flipkart is planning to acquire astrology and devotion startup InstaAstro, a report claims. With this acquisition, the e-commerce major may be planning to explore entering this growing market. Sources suggest the e-commerce giant may rebrand InstaAstro as “Sukh” after the acquisition. InstaAstro, backed by investors like Artha Venture Fund and Blume Founders Fund, has raised $2.6 million since its 2021 launch. While the astrology and devotion sector has attracted significant funding recently, this potential acquisition would be a major step towards consolidation in the emerging market.