Apple to improve Siri, in-house AI models before adding new tools: Report

Apple is reportedly focusing on improving its existing artificial intelligence infrastructure before offering more advanced tools. According to a Bloomberg report, Apple’s head of artificial intelligence, John Giannandrea has set improving Apple’s digital assistant Siri and the company’s in-house AI models as a top priority for 2025.

According to the report, Giannandrea in a memo to Apple’s employees said that this year, the company’s AI group “is focused on revamping the underlying infrastructure of Siri and improving the company’s in-house AI models.”