Meta’s revised no-ads service may breach EU privacy laws, antitrust rules; European consumer rights group demand action

Meta Platforms’ revised no-ads subscription service may still breach EU consumer and privacy laws in addition to antitrust rules, the European Consumer Organisation (BEUC) said on Thursday as it urged regulators to act against the U.S. tech giant.

Meta, which rolled out the fee-based service for Facebook and Instagram in 2023, subsequently offered European users the option to receive less personalised ads and a 40% cut in the fees last year.