Netflix stock zooms 15% to hit record high of $988 on subscriber growth boost, global base swells to 300 million

Netflix share price today: Shares of global streaming giant Netflix soared 15 per cent to a record high on Wednesday, January 22, after big bet on sports helped add a record 18.9 million subscribers in the holiday quarter, expanding its sizeable advantage over other players in the digital OTT space.

Neflix’s global subscriber base now exceeds 300 million, giving it a commanding lead in the streaming wars and more leverage in talks with marketing firms as it looks to grow its ad-supported business.