Amazon’s largest seller Cocoblu gets set for a quick commerce foray

Cocoblu Retail, the largest seller on Amazon, has set up a new entity for the quick commerce business, per a recent filing with the Registrar of Companies (RoC). Cocoblu’s parent, Rattan India, has renamed one of its existing entities to Cocoblu Quick Commerce and amended its objectives to shift the company’s focus from wholesale trade to retail business, clearly indicating its focus area—quick deliveries.