AI, reels, WhatsApp drive customer engagement for auto dealership: Report

AI, reels, content creators, and WhatsApp are driving customer lead generation for automobile companies and their dealerships, according to a whitepaper by Meta and Federation of Automobile Dealers Associations.

Interestingly, as many as 72 per cent of new automotive buyers discovered the brand on the family of apps of Meta, the parent company of Facebook, Instagram and WhatsApp.