Elon Musk takes on TikTok with dedicated video tab on X

X, the micro-blogging platform formerly known as Twitter, is taking a swing at attracting users who can’t seem to get enough of vertical videos amid uncertainty surrounding the future of TikTok in the U.S.

The company, owned by Elon Musk, has launched a dedicated video tab/feed, providing users a new and seamless way to watch video content, possibly to lure them away from rival platforms, particularly TikTok.