PharmEasy founders step back to launch new venture in consumer space

Dhaval Shah, Dharmil Sheth and Hardhik Dedhia, founders of API Holding, which runs PharmEasy, are set to start a new venture in the consumer space.

Siddharth Shah, chief executive officer (CEO) and managing director (MD) of PharmEasy has also invested in the new venture in his personal capacity.

Some venture capitalists (VCs), who backed the founders in their earlier venture, have also pumped in money.