Edtech firm BrightChamps acquires Edjust in a cash-and-stock deal

Edtech platform BrightChamps said it has acquired Indian K-12 education marketplace Edjust to bolster global expansion. The cash-and-stock deal concludes BrightChamps’ fourth acquisition since its inception in 2020 – Education10x (2021), Schola (2022), Metamorphosis Edu (2023), and now Edjust (2024). The company did not reveal the value of the new acquisition deal.

The firm said the acquisition is a strategy to enforce stricter standards and an industry-first model code of customer acquisition.