Realme to supercharge smartphone design with 300% boost to ID talent, 450% R&D investment in 2025 | Exclusive

As Realme launches the Realme 14 Pro series 5G in India, financialexpress.com sat down with its founder and CEO, Sky Li, to understand the current dynamics of the smartphone market and how the Oppo spin-off brand is trying to create its space amid stifling competition.

The Realme 14 Pro and Realme 14 Pro Plus rely heavily on design aesthetics and camera capabilities with high-end periscope zoom lenses. That is one of the ways Realme plans to differentiate itself which is why it has earmarked a whopping 450 percent investment boost to R&D and plans to increase Industrial Design (ID) talent by 300 percent, Li reveals in this exclusive interview. Edited excerpts.